Make it personal
If you want to connect people to your group and get them to start coming, the absolute best way to do that is to invite them personally. Cards, letters, advertisements, doorhangers, and tv spots have limited impact. Looking someone in the eyes and asking them to join your group is different. It’s personal and it is hard to refuse.
How do you take what appears to be a dull dry Bible study and make it come alive? Make it personal. Share how the study changed or is changing your life personally. Share a change that you, the leader, have made in your life because of the study of the Bible. Put some hooks on the Bible study so that some disinterested guy, who thought he would rather be golfing than studying the Bible on Sunday morning, suddenly sits up straight when he realizes that this scriptural truth can change his marriage.
Most of us are tempted to do long-distance ministry. You know how it works: send an email, post it on your group’s facebook page, or send a card. All are good, but none are as good as a personal contact. Long distance ministry keeps people at arms length. The people in your group deserve better. A phone call here and visit there is a more powerful way of communicating you care than through a chain email.
Action item: Who are a couple of people that you need to relate to personally? Make some time this week and “make it personal”.