We live in an age where communication is vital. Anyone familiar with Twitter knows that you have 140 characters to complete a thought. But more importantly, you have to be able to communicate a compelling story in a relatively short period of time.
What is your group’s story? If someone asked you to tell them about your group, what would you say?
Take a journal or sheet of paper and write out your group’s story. Make it as compelling as possible.
Now, practice it. If you have children, read it to your kids. Is anyone snoring?
The mistake many people make when sharing their groups’ story is that they communicate unimportant and uncompelling information. You need to communicate value. People can find plenty of opportunities to do a variety of activities. Share how your group provides fulfillment.
Here are some suggestions:
Communicate belonging rather than parties.
Communicate personal and spiritual growth.
Share how the group has helped you through a tough experience.
Talk about what you believe.
Share how your group is on mission together.
Action item: Write your group’s story. You should be able to share it in about 60 seconds (200 words).